When creating the poster that would represent the project “Let’s Talk” it was essential to outline the content that would be represented on the poster. This allowed for the headings and subheadings of the poster to be decided and allowed for the gathering of the essential information that would be put into each section. It was decided that there would be a brief description of the project and its goals, the research conducted about the topic, the problem we identified, the solution we created, and the future of the project. Once the content was decided it was essential to decided the presentation, or order of the content and how it would be displayed on the poster, the hierarchy of information.

• Summary
• Problem
• Solution
• Future
• Research

A draft of the text that would be on the poster was then created, reworked and finalised.

Once the information was finalised the next step was to roughly sketch out various poster designs. That could represent the information accurately while also conveying the project aims, being cohesive with the branding guidelines of the project. The aim of the poster is to convey a positive and professional profile, while establishing “Let’s Talk” as a commercially viable product.  

Initial Sketches

Following the sketches once a design had been chosen the next step was choosing a colour palette with which to create the poster. Sticking with the branding and visual identity, the colour palette to represent the project was blue, yellow, orange and pink. Utilising this colour palette allowed for a consistent branding identity with both the application and the visual components associated with the application.

The final aspect of creating the poster for “Let’s Talk” was created a digitised version of the chosen design. Initially graphics were created to place on the poster. Utilizing the various colours in the colour palette allowed for the poster to be split into sections without creating defined borders. Overall the finished poster conveyed a professional and informational tone, but simultaneously stuck to the overall fun and happy tone of the project.